'lifeline tree service' by hayden nevett

|

'lifeline tree service' by hayden nevett |

  • rebranding

  • copywriting

  • bio creation

  • tone of voice

  • brand identity

  • email signature

  • website design

  • instagram audit

  • content creation

  • hashtag analysis

  • instagram tool kit

  • marketing strategy

Summary

⏰ Hours of Trade:
Monday - Friday: 7am-6pm

I designed the ‘NEWLOVE’ website to embody a minimalist yet luxurious brand identity, creating a seamless shopping experience with Shopify's e-commerce functionality at its core, replicating that authentic in store experience.

Using a clean, customisable Shopify theme, I tailored the layout with elegant typography, and hover effects to highlight the products and reflect the brand’s aesthetic.

Navigation was simplified with categorised menus, predictive search, and a sticky header for easy cart access, and the mobile-first design ensured seamless functionality across devices.

I took their inactive followers & reactivated them through a combination of strategic initiatives including; creating a compelling bio, establishing a consistent tone of voice, and forming a strong brand identity.

I conducted an Instagram following audit, performed a detailed hashtag analysis, and developed a comprehensive marketing strategy. The result? Their reels, which were previously averaging less than 100 views, skyrocketed to nearly 4,300 views on their first one post-rebrand.

In addition, I developed their fonts, colors, and logo to reflect the fresh, modern feel of ‘NEWLOVE’. I continue to create content and manage their social media accounts, with a blend of in-house content created by them.